California Water Conservation Campaigns: Do they work?

Sachin Shah on in Bits

This week I’ve been traveling through Northern California. What started as a simple visit to see my sister ended up as an opportunity to learn about the massive California drought and the state’s water conservation efforts. We think of the drought as being a Southern California issue but Northern California is experiencing water shortages as well. Check out the ways municipalities and businesses are encouraging water conservation and water use behavior.

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Let us know what you think. Would conservation campaigns like these work in Texas?

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Sachin Shah